Web Design Proposal for Peace Talks

Location: Remote location

Application closing: 6 December, 2020


Interpeace is an international organization for peacebuilding, headquartered in Geneva, Switzerland. Its aim is to strengthen the capacities of societies to manage conflict in non-violent, non-coercive ways by assisting national actors in their efforts to develop social and political cohesion. Interpeace also strives to assist the international community (and in particular the UN) to play a more effective role in supporting peacebuilding efforts around the world through better understanding and response to the challenges of creating local capacities that enhance social and political cohesion. For more information about Interpeace, please visit www.interpeace.org


The Peace Talks is an initiative and platform that showcases the inspirational stories of people who are making extraordinary contributions to peace. While the Peace Talks up until now has focused on city specific events,  we want to expand the initiative beyond this focus to be a media and events platform which presents new forms of content including content that we would curate from other sources.

Since 2013, the Peace Talks has organised city specific events, where people deliver a short talk, known as a Peace Talk. Speakers come from different sectors and industries and share their personal stories, ideas and practical solutions to resolve conflict. The Peace Talks is not a political platform; rather the emphasis is on practical lessons and personal stories.

The Peace Talks was co-founded by the United Nations Office at Geneva, the Geneva Peacebuilding Platform and Interpeace, with the support of the Swiss Government.

The Peace Talks seeks to:

  • DEMONSTRATEthat peaceful solutions to conflict exist
  • SHOWCASEinspiring stories and what is working
  • AMPLIFY voices of women and men actively contributing to shaping peace
  • RAISEawareness that each and every person has a role in building peace
  • INSPIRE action in everyday life and on a global scale

The Peace Talks underline that building peace is not only an effort of technical specialists, but that each and every person has a role to play in peace.

There are few platforms that showcase solutions about resolving conflict that include not only the perspectives of conflict resolution experts, but experts from other sectors. By expanding the conversation about practical solutions for peace beyond the realm of politics, ideas can emerge and be showcased and silos can be broken down.

Service or Assignment Description and Objective(s)

The Peace Talks team is looking for a vendor that can support the re-design of the website to improve the communication of its peacebuilding message, encourage the sharing of information, and be a source of inspiration to a wider audience.  This should reflect the Peace Talks shift to expanding beyond its current focus on city specific events to be a media and events platform which features new forms of content, including content that we would curate.

The selected agency will be required to manage the production of the new website, ensuring a consistent quality and aesthetic vision. Peace Talks values a team with an understanding of UX design so as to optimize user experience of the Peace Talks platform improving interaction and a better showcase all the existing Peace Talks archive of knowledge and networks.

The overarching objectives of the new website should be to:

  • Shift away from a corporate look to a new visual look that is more engaging and inspiring (a moodboard will be provided)
  • Rework website structure to better showcase existing content and to accommodate new types of content to be curated. This new structure should make better use and value of the wealth of knowledge the Peace Talks has in its archive
  • Serve new types of Peace Talks content (eg. Written transcripts, blog posts etc)
  • Better showcase the extent of the Peace Talks network (in terms of speakers and partnerships)
  • Function in desktop + mobile format

To be discussed: Based on updated visual identity, eventually develop templates for the presentation of content on social media.

The vendor will work in close collaboration with a member of the Peace Talks team, who will support the development of written content. It is expected that the agency will be required to develop graphics to support a full re-design of the website.

The Peace Talks teams expects that discussions will be held with the web design team to finalise a website hierarchy/skeleton in a way to optimize the presentation of the Peace Talks content. Upon hiring, the Peace Talks team will be able to share examples of designs and moodboard which they feel could work to help achieve a final website design.

To support you making an accurate financial proposal, the Peace Talks team has made an initial assessment of sections and sub-sections needed for the website:

  • Homepage putting forward a multitude of existing content + promoting new content
  • A peace talks family section highlighting all the Peace Talks speakers
  • A partnerships section highlighting past partnerships + explaining how to become a partner
  • An about, mission and contact us section
  • Structures dedicated to promoting a specific event (with event info, speaker presentations etc), featuring specific videos (this includes a short speaker bio but also have options of being able to view transcript), potentially include a search function
  • Include all general website elements, eg. Header, footer, links to the Peace Talks social media accounts

No web hosting is required as this is already covered by Interpeace’s communication team.

Scope of work

Managing this project involves:

  1. Developing a website with a clear and functional structure supporting the Peace Talks mission.
  2. Suggest ways of optimising the presentation of our existing content (eg. Organisation by themes etc). All existing content and new content should be transferred to the website. This includes standard design elements (such as header, footer, social media links etc)
  3. Developing a website with an updated look and feel that supports the Peace Talks mission
  4. Placing user experience at the heart of the project as engagement with users is central to the Peace Talks mission. This should ensure a smooth website experience through the creation of design patterns.
  5. Developing and implementing a consistent design pattern throughout the entire website, ensuring a consistent user experience. These fixed template styles should be applied to fonts, formatting, icons, images, layout techniques etc.
  6. Compatibility: The website should function on mobile and desktop viewing modes and be compatible across different browsers.
  7. Developing a user manual and organise a webinar for the Peace Talks team to ensure the website can be maintained, content uploaded etc.
  8. Integrate Search Engine Optimization practices within the website
  9. Source code handover: Full source code including all developed libraries shall be handed over to the Peace Talks team
  10. Work closely with the Peace Talks team to ensure the website is progressing in the right direction and following the workplan and timelines agreed upon.

Deliverables and Timeframe

The main core deliverables are:

  1. Propose a new look and feel for the website which puts the Peace Talks mission and user experience at its core
  2. Develop a new website structure and design which puts the Peace Talks mission and user experience at its core. This includes providing innovative and functional solutions which optimise the presentation and engagement with the Peace Talks content.
  3. Knowledge transfer: provide a user manual and webinar for the maintenance of the website, share all design files for graphics developed and hand over all source code.

Work on the website should begin in December 2020. We expect the redesign to take around 3 to 4 months. With the development and design phase to take place in the first 2-3 months and the handover with user manual etc. happening in the final month.

No travel is expected for this task. We have a preference for a company that is situated in a timezone that is “friendly” to coordinating with a team based in the CET timezone.

Proposal & Evaluation

Your proposal will be evaluated according to the following criteria:

  1. Demonstrate understanding for the project

Clearly establish an understanding of the services required, able to identify clear different activities and needs. In doing so, the company should provide an initial proposed timeline.

  1. Profile and experience of the company

This should include the profiles/CVs of the team assigned to the work (programmers and designers).

Showcase example of past projects.

Explain your way of working – how you engage with clients, what processes you follow and your requirements regarding timelines, rates, sign-offs and payments.

  1. Financial proposal

The proposed budget should be broken down by activities.

Budget should be provided in CHF or USD.

  1. Aesthetics & Design

Showcase the graphic design and aesthetics of the company.

Demonstrate an understanding of the linkage between design and user experience.

  1. Diversity & Inclusion

Interpeace and the Peace Talks are committed to diversity and inclusion. As an international organization for peacebuilding, Interpeace and its Peace Talks platform recognizes its responsibility to advance equality. As such, Peace Talks values applications from businesses that also embrace diversity and inclusion in their own structures.


The web design company/agency should have the following experience:

  • Experience in the design of digital products (ie. Websites) (a plus if has experience in producing digital products for the “non-profit” sphere)
  • Experience in the design of user-friendly websites – ideally with UX design knowledge. The vendor should show an understanding of user experience and how design patterns/graphics can enhance the experience of a website to improve user navigation, making the experience nearly “intuitive”.
  • Experience in creative direction with a contemporary aesthetic vision to design digital products (eg. Websites). The vendor should demonstrate they have the ability to create innovative and visually appealing designs.
  • Has an understanding of current trends in the digital product sphere (in terms of design, user experience, web development technologies etc)
  • Has a broad knowledge of current web development technologies and design tools, software and web programming languages, programs etc. (eg. Use of HTML, XHTML, CSS, XML, XSLT, Macromedia, Java)
  • Is familiar and has relevant experience in using different Content Management Systems (CMS), particularly WordPress
  • Experience in Search Engine Optimization and Google Analytics

How to apply

Please send your proposal to info@peacetalks.net no later than 6 December, 2020.

“Peace Talks Website” MUST BE included in the subject line of the application email to be considered.

As outlined in the “Proposal & Evaluation” section, your proposal should include:

  • An introduction of your business and its “skillset” (eg. Web development, design, user experience etc.)
  • Portfolio of past projects
  • A document demonstrating your understanding of the key activities of the project (ie. Through a proposed timeline of activities)
  • The profiles of your team that would be assigned to this project (bio, CV or Linkedin profile format)
  • A financial proposal in CHF or USD. It should be broken down by activities.